ALLABOUT SEAT
ASPL specializes in end-to-end automotive seating research, development, and production systems powered by an advanced digital platform. Our proprietary database architecture enables seamless integration of design data, performance analytics, and manufacturing intelligence, setting new benchmarks in precision and efficiency.
Every solution is engineered to meet the highest standards of safety, ergonomics, and durability, while remaining adaptable to evolving customer and regulatory requirements.
At ASPL, we’re “Connecting data, design, and performance” to build smarter, safer, and more responsive automotive seating technologies.
To develop innovative automotive seating solutions by integrating data, design, and engineering for optimal comfort, safety, and performance.
To create the eco-system of automotive seating solutions that ensure comfort, safety, and customer satisfaction globally.
At ASPL, we are committed to transforming how the automotive world designs and develops seating systems.
By uniting data analytics, precision engineering, and creative design thinking, we deliver seating solutions that anticipate market trends, exceed customer expectations, and set new benchmarks for safety, sustainability, and performance.
Our unique digital platform empowers automakers to innovate faster, collaborate smarter, and achieve excellence — from concept to production.
We bring together everything that drives innovation in automotive seating — research, design, validation, and production insight — all within one unified ecosystem.
Our integrated approach transforms complexity into clarity, enabling teams to move from concept to reality with speed and confidence.
What sets us apart is not just our capability, but our commitment to depth — the ability to connect data, design, and decisions seamlessly.
This holistic capability positions ASPL as a strategic partner for the next generation of seating systems developments.
Design that creates balance between customer requirements, performance and manufacturing quality.
Create optimal design for manufacturing process with right material selection.
Design that creates harmony with vehicle environment with fit and function through tolerance variation studies & effort requirements.
Identify early risks through various tools such as DFMEA, DRBFM, Engineering Risk assessment models.
Detailed CAE modelling methodology, material cards to build high correlated model with physical test.
Build Validation plan to evaluate the product & align test up with every detail to get get consistency, reliability and repeatability of performance.
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