ALLABOUT SEAT

WHAT WE OFFER

ASPL delivers comprehensive automotive seating engineering, integrating design, analysis, validation, and production within a unified, data-driven platform. Advanced tools, proven methodologies, and cross-disciplinary expertise transform complex requirements into high-performance, safe, and production-ready seating solutions.

Business Model

Offshore Development Centre (ODC)

Offshore Development Model (ODC) provides a dedicated, scalable team of engineers tailored to your project needs, ensuring optimal resource utilization.
With the flexibility to add or reduce team members, we maintain project timelines without impacting budgets.
This approach delivers efficient, cost-effective, and uninterrupted execution from concept to production.

On-site Model -

Onsite Model places dedicated engineers at the client’s location, working hand-in-hand with your team to accelerate project execution.
With engineering presence tailored to project needs, we ensure faster decision-making, real-time issue resolution, and seamless collaboration.
This approach delivers enhanced efficiency, reduced delays, and stronger alignment across all project stages.

Hybrid model (On-site + Off-site)

Our Hybrid Model combines the strengths of onsite and offshore teams, with key engineers at the client site and a larger team working remotely.
This approach ensures real-time collaboration, faster decision-making, and optimal resource utilization while keeping costs and timelines in check.
It delivers the best of both worlds — seamless execution, flexibility, and efficiency across the entire project lifecycle.

Customer specific Model

We are open to Customer specific model where it can be only consultation role or consultation along with design support or project specific needs during critical phase of developments or customer or development of concept or patent exploration or production support. it could be anything related to seating, we are open to explore the opportunity . 

KEY Services in detail

End-to-End Engineering Service

We take full engineering ownership of automotive seating programs — from concept development to production and beyond. Our expertise covers concept creation, structural design, competitiveness assessment, costing, CAE, manufacturing feasibility, and technical validation.

We ensure right-first-time design through deeper design studies, lesson learnts, stress load paths, DVP builds, physical testing, GD&T-compliant drawings, and coordinated stakeholder management. The result is a seamlessly executed program that delivers optimized performance, cost efficiency, and production readiness.

Individual Engineering Discipline Service

Our Individual Discipline Support service provides specialized expertise across any stage of the automotive seating lifecycle — from concept to production.
Whether it’s design, engineering, simulation, validation, or quality, we integrate seamlessly with your team to strengthen specific project areas.
This flexible model ensures targeted support, faster problem-solving, and enhanced project efficiency without adding overhead.
We empower your organization to scale capabilities exactly where and when they’re needed.

Onsite Support as a Service

Onsite Support as a Service provides dedicated engineering and project management expertise directly at the client’s location to ensure faster, more synchronized project execution.
Our teams work hand-in-hand with customer engineering, purchasing, and quality functions to resolve issues in real time and accelerate decision-making.
This close collaboration reduces communication gaps, improves design-to-production efficiency, and ensures every milestone is achieved on schedule.
We act as an integrated extension of your team — driving speed, alignment, and project success.

Benchmarking

Our Benchmarking Service provides one of the most comprehensive and data-rich platforms for automotive seating systems in the industry.
We conduct product, feature, function, and component-level benchmarking, enabling detailed comparison and insight-driven decision-making.
The database supports every phase — from design and engineering to marketing and strategy — ensuring alignment across functions.
By delivering accurate, structured data and analysis, we help reduce development time, enhance competitiveness, and drive innovation with confidence.

Project Management

Project Management as a Service (PMaaS) delivers end-to-end control and coordination across automotive seating programs — from concept to launch.
With deep domain expertise, digital tracking, and agile execution, we streamline design, engineering, validation, and supplier alignment.
The result: faster development cycles, reduced costs, and assured delivery excellence for every seating project.

By maintain dashboards, KPIs, and regular status updates for stakeholders and leadership, our Project Management assist client Program manager to keep project on track, highlight and mitigating risks and get output from respective stake holders. 

CAE

Our CAE as a Service goes beyond running simulations — we bring deep expertise in model development, setup, joint definitions, and material characterization.
We focus on building highly correlated models that reflect real-world performance by linking simulation results with physical test data.
This approach ensures accurate predictions, reduces iterations, and accelerates confident decision-making for design and production.
With our CAE expertise, you gain reliable insights that drive optimized, first-time-right automotive seating solutions.

Validation - Physical Testing

Our Validation Services team brings deep expertise in end-to-end validation of automotive seating systems. We handle DVP preparation and review, complete parts ordering, test schedule creation, setup verification, and coordination across all activities. We ensure accurate CAE-to-physical test correlation, detailed report review, and thorough documentation for every test. This comprehensive approach guarantees reliable, first-time-right validation and seamless project execution.

Prototypes

Our Prototype as a Service enables rapid concept realization and innovation validation in automotive seating development. We support concept builds, new feature integration, 3D printing, comfort studies, trim styling, and functional evaluations to bring ideas to life quickly and accurately.
With end-to-end capability and deep seating domain expertise, we help shorten development cycles and enhance design confidence before production.
From concept to comfort — we turn innovation into tangible results.

Production

Through partnerships with mass production component manufacturers, we can deliver automotive seating frames or complete assemblies from limited batches to full-scale production.
Our approach leverages efficient JIT lines, enabling small-volume car makers to produce without heavy investments in production infrastructure.
This model ensures faster time-to-market, cost efficiency, and scalable production tailored to project needs.
We empower OEMs to focus on innovation while we handle seamless production execution.

Supplier Search, Coordination & others

Our extensive supplier database enables quick identification of the right suppliers tailored to your specific project needs. We also conduct thorough supplier audits to ensure quality compliance, accelerating the supplier selection process. This approach ensures faster, reliable, and high-quality sourcing for automotive seating programs.

Software CAD-CAE Support

Lets Connect..

Would you like to talk about Pilot Project ?

ENGINEERING

Engineering consultation

Design Guidelines

Aftermarket

Project Management

Product Engineering

Regulation studies

CAE

CAE model build

CAE setup verification

Model build for correlation

Validation

DVP Preparation, Review

Test Setup Verification

Test Coordination

Test Report Review

CAE vs Physical test comparison

Prototype

Concept builds

New Feature Integration

Durability Prototype

3D Printing,

Trim Study

Production

Batch Production

Small Volume Production

Benchmarking

Interior layout Benchmarking

Product Benchmarking

Feature Benchmarking

Performance Benchmarking

Perceived Quality

Build Quality

Operations

Ergonomics

Others

Tech Show Reports

Technical Publication

Supplier Directory

Supplier Audit

Patent Studies

Courses and Training

Concept Development